The possibility of actively or not actively recruiting customers outside
Based on the relevant regulations, it is permitted to limit the franchisee’s active solicitation activities to its exclusive territory. In that area, the franchisee can then freely advertise and acquire customers in any other way. In that case, the franchisor should not impose any restrictions on the franchisee in actively acquiring customers within the exclusive territory. It is of course possible that certain advertisements end up outside the exclusive territory of the relevant franchisee, whether or not via the internet.
It follows from the above that when a customer, who is not located in the franchisee’s exclusive territory, turns to this franchisee, the franchisee is free to do business with this customer. This also applies, of course, if such customer contact is established via the internet or a catalogue. In that context, however, a franchisee may be prohibited from actively distributing e-mails outside its exclusive territory. This is what is known as active recruitment. In other words: if there is active sales, the possibilities of a franchisee can be limited. In summary, the above means that if a franchisor allocates an exclusive territory to its franchisee, the franchisee must have considerable freedom in acquiring customers in that territory; the so-called active sale. The franchisor can only impose restrictions if the sales activities take place in the area outside the exclusive territory of the relevant franchisee. Often this will also arise from the protection of other franchisees located in that adjacent area, each with its own exclusive area.
Ludwig & Van Dam franchise attorneys, franchise legal advice
Other messages
The right of the franchisor to sell its franchise organization to a
Many franchise agreements contain a provision stating that the franchisor reserves the right
Locations on the move
There is a lot of construction going on in the Netherlands. New shopping centers are springing up here and there. Old ones are modernized and renovated.
Making changes by the franchisee to the
In addition to a franchise agreement, the franchisee has often also concluded a rental agreement with the franchisor.
Mandatory franchise council?
Not in all cases does the franchise agreement contain a reference to the franchise council or a comparable body.
Unauthorized Dispute Resolutions Within Franchise Organizations
Franchise agreements occasionally contain dispute resolutions that grant powers to the franchisee(s), the franchise council and/or a franchise association.
Fictional employment issues
A permanent point of attention in franchise relationships should at all times be the question of whether in the franchise relationship