Success Albert Heijn franchisee against takeover Deen – mr. AW Dolphijn – dated July 29, 2021
An Albert Heijn franchisee has successfully defended itself against the takeover of local competitor Deen by the franchisor.
Albert Heijn, Vomar Voordeelmarkt and DekaMarkt were allowed to take over 80 Danish supermarkets from ACM. The Deen supermarkets were divided between the three supermarket chains. A franchisee saw that the Deen supermarket in the vicinity would be converted into Albert Heijn with that division. That would mean that the franchisee would get a local competitor with the same formula in the form of an Albert Heijn branch. Despite the short deadlines, the franchisee submitted a timely and motivated opinion to ACM. ACM then ruled that consumers in the local market area had too little choice in the variety of supermarkets. As a result, the local Deen supermarket will not be converted into an Albert Heijn supermarket, but converted into Vomar Voordeelmarkt.
Franchisees can indeed successfully challenge competition from their own franchisor. Attention to these issues can lead to better protection of one’s own market area.
The decision has been published by ACM under case number: ACM/21/050672 / Document no. ACM/OUT/558116.
Ludwig & Van Dam lawyers, franchise legal advice.
Do you want to respond? Then email to dolphijn@ludwigvandam.nl
Other messages
Ludwig & Van Dam present at ALV Vereniging Albert Heijn Franchisees
Luwdig & Van Dam Advocaten will be present with a stand at the General Members Meeting of the Association of Albert Heijn Franchisees on March 12
Incorrect forecasts: franchisor must pay damages to franchisee
The court in Utrecht has recently rendered a judgment with regard to a prognosis issue.
The use of social media in the franchise relationship
Social media can no longer be ignored in everyday life.
Settlement of receivables
Your debtor may be unable to meet his or her payment obligations towards you for various reasons.
Court ruling: fees can co-exist
Court ruling: fees can co-exist
Essential information in the start-up phase withheld by the franchisor compensation for franchisee
Essential information in the start-up phase withheld by the franchisor compensation for franchisee