Secretly another franchisee? Explanation contra proferentem

On 4 March 2015, the Court of Appeal of The Hague (ECLI:NL:GHDHA:2014:4601) issued a judgment on whether the franchisee should have been changed.

The franchise agreement stipulates that the franchise agreement may not be transferred to another person without the franchisor’s consent. Such clauses are common in franchise agreements. Often, and also in this case, there is a hefty contractual penalty for violating this provision. The idea behind this is that the franchisee wants to know exactly who the franchisee is and who is therefore also allowed to use the formula. In addition, it is in the franchisor’s interest to know exactly who to turn to in the event of non-compliance with the franchise agreement.

In the present case, the franchise agreement stipulated that a general partnership (a general partnership) was the franchisee. A partnership is a partnership of two or more persons. A BV can also be a partner. The difference between a general partnership and a BV is that a BV is an independent legal subject and a general partnership is not. Compare Section 2:5 of the Dutch Civil Code in combination with Section 2:175 paragraph 1 of the Dutch Civil Code and Section 18 of the Dutch Commercial Code, respectively.

After entering into the franchise agreement, one of the partners of the partnership had itself replaced by a BV. According to the franchisor, this created a (de facto) different contracting party than the franchisee with whom the contract was concluded. No permission was sought or granted by the franchisor. The franchisor claims the fine from the person who was previously a partner. After all, the rights under the franchise agreement have been transferred from a person to a legal entity, according to the franchisor.

The Court of Appeal ruled that if the franchisor had meant that a transfer of the company could also include a change of one of the partners, the franchisor must also formulate the relevant article in that sense. Since the franchisor had not done so, the fine cannot be claimed either. The franchise agreement, which the franchisor had drawn up, is interpreted to the detriment of the franchisor (contra proferentem) in view of the unclear explanation.

Franchisors would do well to draw up a franchise agreement with a legal expert. An unclear provision may be interpreted to the detriment of the author. In this case, the franchisor may have had a stronger legal position if, in addition to the general partnership, the partners had also been explicitly included as contracting parties.

Mr AW Dolphijn – Franchise lawyer

Ludwig & Van Dam Franchise attorneys, franchise legal advice. Do you want to respond? Mail to dolphijn@ludwigvandam.nl 

Other messages

Obligation to sell back at the end of the franchise agreement

Franchise agreements sometimes provide that the franchisee is required to sell back purchased assets at the end of the franchise agreement.

Position of franchisees in franchisor restructuring

Franchisees must be adequately and generously informed in advance by the franchisor about the content and consequences of (further) agreements...

Interview Franchise+ – mrs. J. Sterk and AW Dolphijn – “Reversal of burden of proof in forecasts approved by court” – February 2018

The new Acquisition Fraud Act indeed appears to be relevant for the franchise industry, according to this article from Franchise+. Alex Dolphijn of Ludwig & Van Dam assists a franchisee in a

By Ludwig en van Dam|01-02-2018|Categories: Dispute settlement, Forecasting issues, Franchise Agreements, Statements & current affairs|Tags: , , |

Article Franchise & Law No. 7 – Franchise agreement as general terms and conditions

Uniformity of the franchise formula and (therefore also) uniformity of the agreements with the franchisees will often be of great importance to the franchisor.

By Alex Dolphijn|01-02-2018|Categories: Dispute settlement, Franchise Agreements, Statements & current affairs|Tags: , |

The franchisee’s customer base

If the partnership between a franchisee and a franchisor ends, the question of who will continue to serve the customers may arise.

Go to Top