Not an exclusive catchment area, but still exclusivity for the franchisee
The judgment of the District Court of Noord-Holland dated 18 April 2018, ECLI:NL:RBNHO:2018:3268, ruled on the exclusivity area of a franchisee.
It was agreed that the franchisor is in principle entitled to admit another franchisee in the same district, provided that the franchisor has offered the franchisee the opportunity in writing to expand its business to meet customer demand and that the franchisee has given you 30 days to accept this offer.
However, the franchisee and the franchisee newly admitted to the district had already worked together before, each exploiting the formula for their own account. Although this argues that the new franchisee could be admitted by the franchisor to the relevant district, the interpretation is not only governed by the content of the franchise agreement, but also by reasonableness and fairness.
It turned out that the franchisee in question, newly admitted to the district, had just been presented to the franchisor as a temporary experiment and it had been agreed, at the suggestion of the existing franchisee, that “the ownership of the franchise license and the district will remain fully in the hands of [ the (existing) franchisee]” remains. The court therefore concludes that the franchisor, after the end of the experiment, should not have allowed the new franchisee in question to enter the territory of the existing franchisee. So the circumstances dictate how the franchise agreement should be applied.
mr. AW Dolphijn – franchise lawyer
Ludwig & Van Dam Franchise attorneys, franchise legal advice. Do you want to respond? Go to dolphijn@ludwigvandam.nl .
![219contracts-min](https://www.ludwigvandam.nl/wp-content/uploads/2020/12/219contracts-min.jpg)
Other messages
Subdistrict court approval of the link between franchise and rental agreement remains necessary
A frequently recurring subject of litigation in matters between franchisors and franchisees
The set-off defense and the termination of the franchise agreement for an indefinite period
On 29 September 2015, the Arnhem-Leeuwarden Court of Appeal ruled on whether the franchisor could terminate the franchise agreement for an indefinite period.
Dutch Franchise Code bad for the franchise industry
Dutch Franchise Code bad for the franchise industry
Bruna in serious collision with many franchisees
Bruna in serious collision with many franchisees
The concept of the Dutch Franchise Code is bad for supermarket franchisees
The Dutch Franchise Code concept bad for supermarket franchisees;
Supermarket letter – 11
The concept of the Dutch Franchise Code is bad for supermarket franchisees