Not an exclusive catchment area, but still exclusivity for the franchisee
The judgment of the District Court of Noord-Holland dated 18 April 2018, ECLI:NL:RBNHO:2018:3268, ruled on the exclusivity area of a franchisee.
It was agreed that the franchisor is in principle entitled to admit another franchisee in the same district, provided that the franchisor has offered the franchisee the opportunity in writing to expand its business to meet customer demand and that the franchisee has given you 30 days to accept this offer.
However, the franchisee and the franchisee newly admitted to the district had already worked together before, each exploiting the formula for their own account. Although this argues that the new franchisee could be admitted by the franchisor to the relevant district, the interpretation is not only governed by the content of the franchise agreement, but also by reasonableness and fairness.
It turned out that the franchisee in question, newly admitted to the district, had just been presented to the franchisor as a temporary experiment and it had been agreed, at the suggestion of the existing franchisee, that “the ownership of the franchise license and the district will remain fully in the hands of [ the (existing) franchisee]” remains. The court therefore concludes that the franchisor, after the end of the experiment, should not have allowed the new franchisee in question to enter the territory of the existing franchisee. So the circumstances dictate how the franchise agreement should be applied.
mr. AW Dolphijn – franchise lawyer
Ludwig & Van Dam Franchise attorneys, franchise legal advice. Do you want to respond? Go to dolphijn@ludwigvandam.nl .
Other messages
Court issues groundbreaking verdict: Rent reduction in substantive proceedings for catering operators as a result of the lockdown – mr. C. Damen – dated February 1, 2021
Last Wednesday, a controversial ruling was made and published for ...
Article Franchise+ -The risks of a minimum turnover requirement in the franchise agreement for the franchisor
Including a minimum turnover to be achieved in the franchise ...
Article The National Franchise Guide: “Minimum turnover as a forecast”
For many years now, the responsibility and liability of the ...
Article Franchise+ – “Franchise statistics 2019: decline trend continues, caused by the Franchise Act?”- mr. J. Sterk, mr. M. Munnik and mr. JAJ Devilee
Since 2007, Ludwig & Van Dam attorneys have been periodically ...
Signing a Franchise Agreement in the Digital Age – Mr. K. Bastiaans – dated December 14, 2020
Within today's society, under the guise of 'the new normal', digitization is increasing. The court will discuss in more detail the manner in which an agreement is accepted and the consequences.
The sale of tobacco at supermarkets will be banned in 2024. What are the constraints and opportunities for the supermarket business? – mr. C. Damen – dated December 8, 2020
To promote and discourage smoking cessation, the sale of tobacco in supermarkets will be banned in 2024.