Master franchising: a double dependency
Various franchise organizations in the Netherlands are based on a so-called master franchise construction, whereby the Dutch franchisor in turn is a franchisee of a foreign master franchiser, who has often designed the relevant franchise concept and operates it on such a basis in various countries . In principle, Dutch franchisees deal exclusively with their Dutch franchisor. On this basis it is relatively easy for many foreign franchise concepts to enter the local market with knowledge of the facts. In general, this figure works very well.
Sometimes, however, there are kinks in the cable. If disagreements arise between the Dutch franchisor and its franchisees, the situation essentially does not differ from that of a “normal” Dutch franchise organisation. However, it is a different matter when a disagreement arises between the master franchisor and the master franchisee. In practice, it sometimes happens that this relationship is terminated for various reasons. The question then is whether and to what extent the termination of the master-franchise relationship will affect the relationship between the Dutch franchisor and its franchisees.
The answer to that question depends somewhat on the nature of the franchise organization. It may be that, even after the termination of the master-franchise relationship, the Dutch franchisor can continue the franchise concept in such a way that not much other than a name change needs to take place. In such a situation, assuming adequate communication by the franchisor, it could be argued that the franchisees remain bound by their franchise agreements, since not much changes de facto for them. In other situations, however, the Dutch franchisor will no longer be able to deliver the agreed package of services, including, in many cases, the products from the master franchisor. As a result, the Dutch franchisor can no longer offer the agreed franchise concept to its franchisees and can therefore no longer actually comply with the franchise agreements. In some cases this will be attributable to him, in other cases there may be force majeure. In that case, however, depending on the specific circumstances, the franchisees may be able to dissolve their franchise agreements on the basis of the factual inability of the franchisor to comply with them. Again: the concrete circumstances of the case will be decisive in all cases. However, it is worth realizing that, especially from a franchisee’s perspective, a de facto double dependency is created when there is a master-franchise construction.
Ludwig & Van Dam franchise attorneys, franchise legal advice
Other messages
Economic headwinds and duty of care: sometimes a difficult relationship
The trade press, as well as the more general media, are full of it: the retail trade is under heavy pressure
Gathering evidence for faulty prognosis
Gathering evidence for faulty prognosis
Exclusion nullification in unsigned franchise contract
On 17 February 2015, the Arnhem-Leeuwarden Court of Appeal assessed a court judgment.
Liability advisor for franchise agreements
When entering into a franchise agreement, the prospective franchisee sometimes engages an advisor to arrange financing, for example.
Financial contribution to the association of franchisees may not be stopped just like that
Financial contribution to the association of franchisees may not be stopped just like that
Seizure of ex-franchisee by franchisor not automatically permitted
Within a franchise relationship, disputes about money claims are unfortunately the order of the day.