Ludwig & Van Dam attorneys partner of the National Franchise Congress

On November 14, 2024, we will take you along in the 23rd edition of the National Franchise Congress. The National Franchise Congress is the largest annual gathering of franchisors in the Netherlands. It is the opportunity for franchisors to network with more than 120 franchisors. During the congress, the current challenges and current affairs in franchising will be discussed in a plenary session. Every year, presentations and workshops are given by well-known franchisers. Tech in Franchise
The time when the use of artificial intelligence was a ‘far from my bed show’ is over. The benefits and applications that AI, ChatGPT, DALL-E, Bard, Siri, Alexa and Google Now offer are too diverse and too big for you as a franchisor not to delve into. Drawing up a tech strategy that fits the specific needs and objectives of your formula is therefore essential. At the conference, you will hear from fellow franchisors how they apply this technology in practice and how they protect themselves against intruders. Of course, the workshops will also pay ample attention to practical topics such as recruiting entrepreneurs, social media, implementing changes, etc.