Can a franchisee leave sales channels unused?
Franchise formulas are now generally well equipped with an online sales channel. The expansion with an online sales channel sometimes caused friction with the franchisee. However, developments continue. What if a franchisee of a formula, who traditionally worked with physical stores, only operates the formula through the online sales channel?
In that context, the judgment of the preliminary relief judge of the District Court of Amsterdam of 4 November 2015, ECLI:NL:RBAMS:2015:8040 (IBG/Accell), is important.
In addition to physical stores, the franchisee also operated a web shop (underfietsenwinkel.nl). After a year, the dealer sells the stores and continues its web shop. This is not what the franchisor had in mind. It focused on an omni channel formula. The franchisor requires that the necessary optimal service can be offered to customers within the framework of the franchise formula, and that would really only be possible with a physical store as well.
The franchisor wished to terminate the cooperation immediately on the grounds of non-performance, or at least terminate the cooperation after the agreed notice period had expired. The court ruled that there was no breach of contract, because it had not been explicitly agreed that a physical store should be present. It was agreed that the franchisee would provide the necessary service. The franchisee does that too, but doesn’t do it from a store. This is because service is provided at home. Immediate termination of the cooperation was therefore rejected. According to the court, the franchisor was authorized to terminate the cooperation with the franchisee, subject to the agreed notice period.
To avoid ambiguity and disputes, the dealer or franchise agreements should not only contain agreements on the expansion of sales channels, but also on the limitation of sales channels.
mr. AW Dolphijn – Franchise lawyer
Ludwig & Van Dam Franchise attorneys, franchise legal advice.
Do you want to respond? Go to dolphijn@ludwigvandam.nl
![](https://ludwigvandam.megaconcept.nl/wp-content/uploads/2020/12/232court-min-400x222.jpg)
Other messages
Article Franchise+ – Current state of affairs Franchise Act – dated March 27, 2020 – mr. AW Dolphin
The legislative process regarding the Franchise Act continues despite everything.
Rent reduction and corona crisis – dated 25 March 2020 – mr. Th.R. Ludwig
In this turbulent time for franchisors and franchisees, many are faced with ongoing obligations that have become problematic.
Franchise agreements and the corona crisis – dated March 20, 2020 – mr. AW Dolphin
A time of draconian measures with far-reaching consequences. There is a lot of legal uncertainty, also in franchise relationships.
Recommendations by the franchisor in general terms are permitted – dated March 6, 2020 – mr. AW Dolphin
The boundary between praise in general terms on the one hand and culpable deception and misrepresentation on the other remains a difficult issue.
Article De Nationale Franchise Gids – Know-how decisive for scope of application Franchise Act – dated 5 March 2020 – mr. RCWL Albers
It will have escaped the attention of few in the sector that on 10 February 2010 the legislative proposal for the Franchise Act was submitted to the House of Representatives.
Column Franchise+ – A conflict can be prevented, just communicate well – February 2020 – mr. AW Dolphin
Formula changes are a fascinating topic. It is often the subject of conflicts, but those conflicts can be avoided.